Ryan
Jul 27th, 2010
Jul 27th, 2010
How Hard is it to Pay Online?
Apparently, for many, too hard.
A Fortune article this past week says that buying online is a pain, which is one of the reasons so many online retailers, large and small, have turned to PayPal, Amazon, and Apple to sell their wares rather than their own online shops, even though these can have substantial fees associated.
The reason: in all likelihood if you’re buying online, PayPal, Amazon, and/or Apple already have your credit card information.
There are new solutions on the market (Boku and Zong, neither of which I’d heard of before this article) to assist, using phone numbers to bill, but their fees are even higher.
Somehow, technology must come up with an easy way to solve this soon.
